International Vodka brand Smirnoff has launched a new flavoured vodka in the United Kingdom, dubbed Raspberry Crush. With a deep red colour and bright, eye-catching, turquoise labelling.
“The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category,” said Head of Smirnoff Nick Payman. “Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.”
“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses on creating fun, delicious serves.”
Smirnoff Raspberry Crush Flavoured Vodka is a delicious raspberry flavoured vodka with the natural flavours of pink raspberries. Made with unmistakably smooth Smirnoff No. 21 vodka, triple distilled from a blend of the finest grains and filtered ten times in a unique process through seven columns of charcoal. This results in a luscious combination of exceptionally smooth taste and sweet juicy raspberry flavours.